From Chicago's South Side to the world stage. We're Jamal and Kendra, friends for over a decade who turned late-night conversations about representation and culture into something bigger than ourselves.
Tribe:234 isn't just clothingโit's a movement celebrating the hustle, honoring our families, and connecting our diaspora roots. Every piece tells our story while you write yours.
Built by us, for us. This is luxury streetwear with soul.
Premium cotton with Afrobeat-inspired graphics
Exclusive numbered pieces for true collectors
Original designs celebrating our musical heritage
Be part of something bigger. Get exclusive access to drops, behind-the-scenes content, and connect with a community that celebrates culture, hustle, and legacy.